ITC e-Choupal Weakness of e-choupal Although e-choupal helps elucidate the middleman and accordingly allows bandmans to get a reform figure for what they behove, it does molehill to unfold the further quantitative gross of the imminent inefficiencies educed by so frequent little farms. In analysis, it relies on infrastructure, which is repeatedly rare in rustic communities. Electricity and telecommunication advantages can sometimes be hither than 100 percent certain in some of the fixs wless echoupal has been implemented.Finally, although tless is no longer a middleman, e-choupal can be no further conducive than the sanchalak (coordinator) in each co-ordination.
ITC in observation following a period persomal bandmans educed the e-choupal plan that is acting as a catalyst in rustic fluctuate by providing advent to extreme notification of the agro sector, clearing persomal commencement and creating a reachful division. It helps in alleviating rustic detachment, ameliorates fruitivity and pay, educe paleness for bandmans - which ameliorates the economic predicament of rustic areas.This Nursing essay tries to exhibit the gross of mandi, deficiency of e-choupal and challenges in bud of e-choupal and derives following a period incongruous blank and suggestions in ‘coming strategy’ from primal firmness and discusses line for elevate discovery. Tillage is the backbone of Indian rule supple 23 percent of GDP, and employs 66 percent of effortforce. Because of the unfinished remodelation, India’s urban fruitivity has ameliorates to the purpose that it is twain self-sufficient and a net exporter of a medley of deeptenance grains, yet most Indian bandmans accept remained inconsiderable.The causes conceive remnants of scarcity-era maxim and an urban plan grounded on little, pointless plant holdings. The other constraints are inconclusive infrastructure, coagulated intermediaries, inordinate assurance on the monsoon discrepancy betwixt incongruous agro-climate zones, and frequent others.
The miserconducive end is discursive description and uncompetitive figures, making it trying for the bandmans to vend his effect in the cosmos-race traffic.ITC’s trailblazing tally to these gross is the - e-choupal commencement; the solitary abundantst notification technology-grounded insinuation by a corpotrounce restence in rustic India that is transforming the Indian bandman into modificonducive subordinatestanding-seeking netizens. Enriching the subordinatestanding of bandmans & elevating them to a new command of entitlement. ITC grant to canvass the faculty of cheerful subordinatestanding on equconducive the littleest idiosyncratic bandman enhancing its competitiveness in the global traffic. The transmitted pattern Indian bandmans lean on Function of Agriculture, govt. niversities, prophylactic companies etc. for incongruous inputs such as air, succeeding and philosophical husbandry practices and prophylactic screen.
Farmers way input venders who fountain them from grosssalers who are in plain continuity following a period manufacturers. Following outgrowth, bandmans cause these effect to mandis; in little multiple lots throughout the year, wless beans are auctioned to the traders and embassyers of the arrangementing companies in an disclosed scream arrangement. The government mature righteous figure indication and emgovernment infortification of issue, methodize these traffic yards.Successful bidders then bed the beans, inquire them, pay dissect currency to the bandmans, and rapture the consignment to the arrangementing units. But following a period unmeasuredty intermediary the require of effect extensions to the arrangementor as intermediary adds his emolument room to the require although the bandmans get the lowest figure and room in the gross fetter. e-choupal e-choupal is a Hindi signal which resources – “Village discourse fix”. e-choupal is a implicit traffic fix wless bandmans can complete plainly following a period a arrangementor and can exhibit reform figure for their effect.
-choupal bring-abouts use of the; tangible transmission capabilities of popular intermediaries & incorporation, logistics, againstparty qualify and bridge financing.In June 2000, ITC Poor afloat e-choupal in India and now e-choupal has behove the abundantst Internet grounded insinuation in rustic India. e-choupal grant to collect bandmans dexterous advent to bud unfair real-term notification to ameliotrounce the bandman’s firmness making ability thereby promotive them to reform align their farm output to the contrivanceed claim in Indian traffic. -choupal, the Webgrounded commencement of ITC’s IBD, offers the bandman all notification encircling fruits and advantages they deficiency to repair farm fruitivity ameliotrounce farm-preface figure levelt and cut completeion requires. Farmers can advent the extreme persomal and global notification on air, philosophical husbandry practices and traffic figures at the village itself through the web preface in Indian articulations – Hindi, Marathi, Kannada and Telegu. echoupal so matures the afford of excellent description farm inputs as affecteous as escheatments of effect at the bandman’s doorstep. -choupal and the transmitted pattern The deep allurement of e-choupal is that it connects abundant and little effectr and users and elucidates the deficiency of middlemen (who are quantitative in transmitted traffic).
e-choupal is a implicit traffic that causes concertedly vendors and customers. Geographical removal no longer restricts dissecticipation of bandmans.The deep hurdle of transmitted traffic is that notification asymmetry is imminent in the traffic wless as e-choupal collects for self-evident completeion. The completeion term at the ITC hub is hither than at the mandi i. e. or 3 hours wless as 1-2 days in mandi. Some further purposes are:• • • • • • Customer centric and not relying on intermediaries.
Capconducive of nature used for frequent property & multiple completeions. Largely scalconducive uninterruptedly it is signed. Uses persomal parts and persomal race to clear persomal leaders. Uses all the stout institutions and lawful frameworks. Philosophical way of error, examinationing and inquireing. The e-choupal action pattern The pattern is importantd on a neteffort of e-choupal, notification importants equipped following a period computer conjoined to the Internet, locating in rustic husbandry villages. -choupal suffice-fors as choupal (bunch fix) and an e-commerce hub.
A persomal bandman acting as a Sanchalak (coordinator) runs the e-choupal and the computer usually is located in the sanchalak’s abode. ITC so incorporated a persomal message embassyer known as the Samyojak (collaborator), into the plan as the collectr of logistical buttress. The hazardous component of the e-choupal plan and the key to managing the geographical and cultural vitality of ITC’s neteffort by recruiting a persomal bandman is the sanchalak. Sanchalak educe belief in intercourse and all infrastructure set up is made in his scion.Sanchalak receives message for unmeasuredty completeion arrangemented through the e-choupal and so availed from extensiond collective set-upation that accompanies the standing – a symbolical test in rustic Indian vitality. Sanchalak act as common employmentary in ITC contrivance. Sanchalak so aggregates bandmans input as affecteous as escheatment commands.
Sanchalak subordinategoes trailing of basic computer test, basic action skills, description error of bud fruit trailing etc. The samyojak or cooperating commisssion embassyers so indicate grave role.He win pay by providing logistical advantages that depute for the failure of rustic infrastructure by providing notification and traffic signals on trading completeion. Samyojak is concerned in ongoing formation of echoupal plan, allowing them render streams through providing advantages such as administration of currency, bagging & labour at procurement hubs, handling of mandi Nursing essayeffort as licensed principals for the vend completeion of the e-choupal. ITC has plans to impregnate the sector in which it efforts following a period e-choupals, such that a bandman has to voyage no further than 5kms.The posse expects each e-choupal to suffice-for encircling 10 villages. Conventional completeion vs.
e-choupal Require Trolley Frprospect Filling & Scheme Labour Khadi Karai Handling missing Sub unmeasuredty Processor Incurs - Message Commissioner Require of Bag Labour (Stitching & loading) Labour at circumstanceory (Unloading) Frprospect to circumstanceory Transit Losses Sub Entirety Grand Entirety Conventional Traffic 100 70 50 50 270 100 75 35 35 250 10 505 775 e-choupal NIL NIL NIL NIL NIL 50 NIL NIL 35 100 NIL 185 185 As percent of effect treasure 8 percent 2 percentThe e-choupal plan The prior day’s mandi closing figure is used to drawingate the benchtoken Righteous Average Description (FAQ) figure at the e-choupal, which is static for a abandoned day. The notification of mandi figure is catching through e-choupal preface. If and when concatenation fails, sanchalak calls an ITC scene delegated-to-others. To inaugutrounce a sale the bandman causes a circumstance of his effect to the e-choupal. The sanchalak performs the description examination in the bandman’s closeness & must clear any inference to the bandman. These despotic stops and balances fix paleness in a arrangement wless description examinationing and pricing happens at multiple rolls.If the bandman chooses to vend his effect to ITC, the sanchalak confers him a quiet n ess capturing his call, his village, description examination rumor, approx.
share and predicamental figure. The bandman takes the quiet n ess from sanchalak and proceeds following a period his bud to the trodden ITC procurement hub. Some procurement hubs are guilelessly ITC’s circumstanceories that so act as assembly purposes. ITC’s goal is to accept a arrangementing important following a period a 30 to 40 kms radius of each bandman. At the ITC hub, a circumstance of the bandman’s effect is smitten and set aloof for laboratory examination.Laboratory examinationing of the circumstance for oil pleased is performed following the sale & does not repattern the figure. The infer for this is that bandmans having historically nature exploited are not presently desirous to belief a laboratory examination.
Following such error, the bandman’s cart is inquireed on an electronic inquirebridge, pristine following a period the effect and then following a periodout effect. The discord is used to drawingate the inquirets of his effect. Following inquireing, the bandman collects his cancelment in ample at the cancelment against. The bandman is so reimbursed for raptureing his bud to the procurement hub.Every step of the arrangement is accompanied by embezzle documentation. The bandman is abandoned portraiture of lab rumors, agreed trounces and renders for his annals. Sanyojaks, who are master at handling abundant aggrepreface of currency, are entrusted following a period the obligation of cancelment exclude at procurement importants.
Samyojaks so touch fur of the hub logistics, including labour administration at hub, bagging, storage mgmt. , raptureation from hub to circumstanceors and handling mandi Nursing essayeffort for the buds procured at the hub and for all this he is hired a 0. 5 percent message.Benefits of e-choupal “A soothe digital remodelation is reshaping the lives of bandmans in sepatrounce Indian villages. ” e-choupal delivers real-term notification and customized subordinatestanding to bandman’s firmness making ability, securing reform description & figure. The e-choupal commencement so educes a plain trafficing utensil, eliminating wasteful intermediation and multiple handling, thus reducing completeion require and making logistics fruitful. • Digital fluctuate - ITC began e-choupal following a period Soya behoveer in the villages of M.
P. e-choupal finished to fluctuate the misconvert enjoyness of bandmans of bullock cart.Farmers now log on to the footing through internet kiosks to command excellent description input, get notification on best husbandry practices, prevalent traffic figures for their buds at abode and afar for the air prepare all in the persomal articulation. The e-choupal footing is so promotive the bandmans disscreen • • the best figure of their description at the village itself. The footing so collects bandmans following a period specialized subordinatestanding for customizing their effect to the correct consumer segments. The new storage and handling plan restrains the idexistence of incongruous varieties correct through the ‘farm preface to dinner plate’ afford fetter.Thus, inspiriting the bandmans to train their description trutinations and charm excellenter figure.
Honor and Prophylactic - Farmers’ low pay and tryingy in adventing honor limits the size to follow opportunities following a periodin and after a periodout the tillage sector. ITC e-choupal proposes the disconnection of this gross by making dissectnership following a period financial institutions. e-choupal collect incongruous types of loans enjoy non-currency loans for farm inputs, loans to sanchalak (sanchalak can reform plain honor qualify & accept reform advent to bandmans), plain loans to bandmans grounded on sanchalak warning, Prophylactic & qualify administration advantages etc.Local commencement bud - ITC uses involvement of bandmans in pleased fconducive helps to largely customize the notification as per the persomal requirements. Community of persomal bandmans fixs victuals of copious and polite-written notification to e-choupal, which can be assiduous into the husbandry, or pricing of the effect. The extensiond dissecticipation in e-choupal clears persomal commencement description in bandmans. The bandmans get charmed towards e-choupal due to extensiond emoluments, added advantages that he could get, cautions in term and the ability to use e-choupal for frequent completeions.
choupal delivers apt technologies in the hands of the bandmans, which can ameliotrounce the economic predicament of the unmeasured village. e-choupal is one of the very few ICT contrivances in India that has conducively utilized e-commerce completeions for want pleasure. ICT so dejected the number of middlemen betwixt effectrs and consumers. Now, despotic technology disconnections are suited to educe networks in rustic areas, which can employment as implicit trafficplaces. e-choupal at a intention States screened 9 States [M. P. , Haryana, Uttaranchal, Karnataka, A.
P. , U. P. Maharashtra, Rajasthan and Kerala] 36,000 6,400 3. 5 darling Village screened e-choupal info kiosks Empowered e-farmers Other avails to bandmans Farmers are reimbursed for rapture to the procurement hub of e-choupal. The completeion term at the ITC hub is so fur dissipateder than mandi. ITC has abandoned memory to polite dissectner in the afford arrangement & not guileless as urban effectr and thus elevating the roll of regard of bandmans.
Similarly providing secret seating area period stoppage for their Nursing essayeffort illusions ITC unquestionably prudence for bandmans. References Require and render Stream e-choupal has been lucky.It has dejected the require of procurement and the require of transit and the embodied handling require. Procurement completeion requires are dejected from the assiduity trutination of 8 percent (farmers incurs 3 percent and the arrangementor incurs 5 percent) to 2 percent (following a period bandman cautions all his 3 percent, and the arrangementor ITC – cautions 3 percent). • • www. echoupal. com Circumstance consider on 'ITC's e-choupal & reachful rustic fluctuate' by Kuttayan, Annamalai ; Rao.
Circumstance consider on 'Developing a rustic e-hub' by Bowonder, Gupta ; Singh. • The unmeasuredty require incurred on the commencements so far has been • Papers in Digital Opportunities.Rs. 50 darling (Rs. 35 darling as important require towards computers and other hardware at the kiosks as affecteous as convenient suffice-forrs and Rs. 15 darling render payment incurred towards preface bud, race aloft etc. ).
But ITC has reach avail Rs. 20 darling, which is the equiponderant of ample bombardment on 40 percent of the Choupals (Kiosks). In provisions of coming render, the outflow is 52. 1 darling in 2001-02 which reduces to 3. 90 darling in 2005-2006 and for 2006-07 is estimated as 2. 70 darling. Wless as inflow in 200102 is 15.
3 darling wless as 65. 0 darling in 2005-2006 and estimated as 85. darling in 2006-2007. The interior trounce of render (IRR) on the contrivance efforts out to be 21. 55 percent. In the mandi plan, tless was a token up of 7-8 percent on the figure of soybean from the farm preface to the circumstanceory preface of this token-up 2. 5 percent was born by the bandman period 5 percent was borne by ITC following a period e-choupal, ITC require are down to 2.
5 percent. In despotic provisions, twain the bandmans and ITC catch encircling $ 6 per metric ton. Challenges As the faculty is usually suited for barely a few hours a day at on a antipathetic register, the e-choupal computer cannot constantly be advented when notification is deficiencyed.Phase imbalances leads to injury of equipments. Telecommunication infrastructure in villages is inconsiderable. Telephone exfluctuate so accept poor battery backup. In analysis, tless is no persomal buttress staff to deeptain or troubleshoot telephone substitutes.
The buttress team is so short-staffed. Other challenges are: • • • • • • • Illiteracy encircling computer in rustic areas as affecteous as rustic population has low belief on electronic plan. Selection of an educated, quick, certain and perfect individual as a sanchalak. Improper subordinatestanding encircling rustic traffic.Vicious dispersion of intermediaries (Adatiya ; Brokers). Improper and abstruse user interface on e-choupal. Failure of rules and maxim allied to electronic choupal.
Misbelief encircling error, examinationing and inquireing of effect on importants. ITC’s sample illusion the key role of IT in providing and deeptaining by a fortification, but used by persomal bandmans – to cause paleness, to extension advent to notification, and to catalyze rustic fluctuate, period enabling efficiencies and low require division that bring-environing the plan reachful and sustainconducive .Critical circumstanceors in the plain victory of the subordinatetaking are ITC’s capacious subordinatestanding of tillage, the exertion ITC has made to keep frequent aspects to the stout fruition plan, including keeping the polite consequence of persomal dissectners. ITC e-choupal is committed to paleness and regard and righteousness towards bandmans as affecteous as persomal dissectners. The composer is popularly instituted as Assistant Zealot in an MBA seed-plot in Pune (NIFEM). She is an M. Phil - University topper from DAVV, Indore, MP and is popularly pursuing her PhD on e-Governance subordinate the direction of Prof.
(Dr. ) Pankaj Trivedi.The ITC e-choupal has charmed global heed. Says David Upton, zealot, Harvard Action School, who flew down to India to transcribe this circumstance consider for his students, "This is a afford fetter reversal that is persomal to India but has ample applications to the cosmos-people. What is animated is the collective amiconducive it causes in the suscitate to the little, roomal bandman. " Upton purposes out distinct issues which the posse has addressed. Firstly, it is not righteous tweaking environing but a important allureingness in the afford fetter.
One of the grosss in redesigning afford fetters is how to use incongruous tools, thus making the incongruous indicateers quiet own the fetter.Here, the bandman and the team are concerned in painting the big represent, so tless is ardor and a consciousness of tenure. Further, how do you shun a utensil contest by firmness interval for the middle-men? Upton so purposes out that the 'roll out, fix it, lamina up' pattern is a new way to strategic administration. The philosophy less is that the terrain has so frequent uncertainties that gaps allure rest. So, unenjoy in the departed, wless convergence was on affecteous-laid strategic plans, less you confer experimentation-grounded strategies further inquiretage.Says Upton: "Admitted I do not accept all the tallys but I allure not endure for them; instead raise protection nets period I roll it out, lwin hitherons and then fix it. This resources you are not decided to your drawing and are sentient to hitherons from the after a periodout cosmos-people.
" The posse's target is to equabletually accept 50,000 choupals to screen 200,000 Indian villages which resources screening one-fifth of the dominion. Following a period this infrastructure, ITC targets Rs 2000 crore (Rs 20,000 darling) by the year 2005 from its interdiplomatic exports.Says Sivakumar, "Even period we set up choupals all balance India, we accept offers from interdiplomatic organisations to replicate this in Africa and other clearing countries. " The eChoupal test ITC's eChoupal contrivance is a winner—for bandmans who get reform compensation and for the posse that's certain description inputs for its action Imagine an illitetrounce bandman in a sepatrounce village in Madhya Pradesh sitting at a desktop wired up to the WWW through a little VSAT associate, facultyed by a little faculty generator by the border, and surfing afar to brightness downloading inestimconducive notification encircling air prepares and sowing trends.Imagine bandmans stoping figures for soya beans at the trodden government-run traffic, or equconducive on an interdiplomatic property substitute. “A few V V R Babu years ago such a scenario would accept seemed queer but today it’s a substance,” says V V R Babu, CIO, ITC (eChoupal Project). IT for the Masses The eChoupal contrivance screens balance 35,000 villages in Madhya Pradesh, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh, Rajasthan, Haryana and Uttaranchal providing darlings of bandmans following a period hazardous notification on husbandry.
The Choupal advantages are nature delivered by balance 6,000 Sanchalaks and balance 17,000 Upa Sanchalaks to these remoexamination areas.Multiple Benefits Farmers can seem at air prepares, command fertiliser and herbicide, and canvass an agronomist by e-mail when their buds deflect yellow. At some eChoupals they can equconducive buy vitality prophylactic, apportion for loans and so stop their children’s exam ends. Period fur has been written encircling the collective avails of ITC’s eChoupal, the stuff of the circumstance is that the contrivance was conceptualised following a period a guileless action convergence to educe bandman communities in villages to mature sourcing of excellent-description farm effect for the posse’s dissipated behoveing agribusiness.Better Cancelment In IT parlance, eChoupal is an quick combine of applications enjoy CRM and afford fetter administration. For occurrence, by promotive the bandman exhibit and administer his inputs and husbandry practices, and by paying further for reform description, ITC has been conducive to presuffice-for the fountain and ameliotrounce the description of effect. The contrivance was built using .
NET. The pristine implementation of a Soya Choupal took prospect months but succeeding extensions enjoy the Aqua Choupal for aquamarine bandmans took betwixt six and prospect weeks.Today eChoupal is a lithe, not-difficult to deploy disconnection. ITC Infotech collectd an inscion team of 25 to 30 race in the primal step and this partially came down to environing 20 race, and finally a five-member team to deeptain the contrivance. The portfolio of property fountaind has been vastly extensive to conceive maize, barley, sorghum, and pulses, and the sourcing cycle is extensive almost environing the year. In the property traffic, these two circumstanceors are promotive ITC educe a specified competitive test.The Problems “Initially we cogitation that we would effort following a period DoT to upgrade rustic telephone substitutes.
The function was proactive in upgrading frequent rustic substitutes to electronic ones. Following 15 months we set-up that the test was not grateful,” explained Babu. Faculty cuts in rustic areas can run for prospect to 10 hours. ITC equconducive went so far as to collect gensets at a few locations hoping to urge DoT to doing the corresponding. It didn’t effort out and in 2001 ITC shifted its convergence to using Ku Band VSATs. Faculty remained a gross and it was unfoldd by using brilliant panels.The EChoupal Roadmap ITC now plans to leverage its eChoupal infrastructure to vend third-party fruits, collect rustic traffic discovery advantages, and in the collective sector, to collect advantages enjoy vigor advisories and emgovernment e-governance.
ITC eChoupal has embarked in on providing best of the dispose vending and shopping tests to the rustic consumers by raiseing vend shopping abstrusees that collect integrated facilities subordinate one roof. Subordinate the infamy ‘Choupal Sagar,’ these shopping abstrusees scion—a procurement important, vend provision, deeptenance affect, bandman address important and vigorprudence clinic.In vigorprudence advantages, a escort contrivance has been afloat concurrently following a period accidental corpotrounce vigorprudence advantage collectrs, to apply certain and description vigorprudence advantages to the remoexamination villages. Distinct vigor camps conducted during the escorts are inspiriting and the contrivance is in the middle of scaling up to other locations. ITC eChoupal is popularly escorting endowment of description teaching advantages to the rustic areas leveraging the tangible and digital infrastructure cleared for property sourcing and consumer vend advantages.