Discussion Points 1. MasterCard managers are motivated to development (1) the compute of men-folks who enjoy and use a MasterCard reputation card, (2) the compute of banks and other clents who upshot MasterCards to customers and/or employees, and (3) the compute of locations that sanction MasterCard liquidations. Discuss how MasterCard could use its axioms repository to succor it spread each of these customer bases.
2. MasterCard makes its analytics tools beneficial to all of its part banks and other upshotrs. It knows that getting its clients to use these tools can be accurate to care them as submissive customers. Discuss the steps that MasterCard can conduct to exalt main use of its BI and reporting tools by its clients. Who do you purpose larger or smaller clients get good most from MasterCard’s analytics tools? Why?
3. Do some Internet elimination to confirm examples of “tap & go” applications. What are some normal types of “tap & go” liquidation applications and what development trends are expected? Do you purpose that there are limits to the types of applications that “tap & go” liquidations can be used for? Why or why not?
4. Do some elimination on the size to which MasterCard’s PayPass digital wallet is life embraced as a liquidation means for online purchases. What are the advantages and disadvantages of digital wallets such as PayPass? What can MasterCard do to help online merchants to sanction PayPass digital wallet liquidations?
5. Supporting restlessness and smartphone apps is considerable to MasterCard. What challenges does MasterCard visage in rolling out smartphone liquidation systems? Which of these do you purpose get be most arduous to discourse? Why?