Questionnaire for Mcd

We are currently conducting a research on ethics of McDonald’s advertisement. We are surveying on the opinions of college students towards the ethics of McDonald’s advertisement. Are they really advertising their fast food ethically? Your response and feedback will be much appreciated. It will take 5 minutes to complete this questionnaire. Gender: Age: _20_ {draw:rect} {draw:rect} Male Female Which faculty do you study in? {draw:rect} {draw:rect} {draw:rect} {draw:rect} Business Engineering Biomedical Law How often do you eat McDonald’s fast food every month? draw:rect} {draw:rect} {draw:rect} Seldom 1-3 times > 3 times What do you think about the taste of McDonald’s food? {draw:rect} {draw:rect} {draw:rect} Not tasty Tasty Very tasty Do you think that McDonald’s food is as tasty and attractive looking as shown in their advertisements? {draw:rect} {draw:rect} Yes No Do you think that McDonald’s advertisements are affecting kids to eat more fast food? {draw:rect} {draw:rect} Yes No Do you think that McDonald’s food is as healthy as advertised? draw:rect} {draw:rect} Yes No Do you think that the information provided about the food by McDonald’s is complete and true? {draw:rect} {draw:rect} Yes No What factor makes you eat McDonald’s food? {draw:rect} {draw:rect} {draw:rect} {draw:rect} Taste Advertisement/ Promotion Price Time saving Do you agree that McDonald’s advertisement has caused people to eat more and become more obese? {draw:rect} {draw:rect} Yes No Does the advertisement or promotion made by McDonald’s make you consume more McDonald’s fast food? draw:rect} {draw:rect} Yes No Do you think that McDonalds should put complete information about the nutrition in the food prepared in the advertisement? {draw:rect} {draw:rect} Yes No Consider this scenario: You are the sales manager of McDonald’s and you have to make a decision in a meeting with colleagues to decide on the advertising plans for McDonald’s. Your colleagues suggested that you should advertise McDonald’s food as healthy as the society now is getting more conscious of health issues.

However, you know that McDonald’s food is not the ideal healthy food. What would you do? {draw:rect} Advertise McDonald’s food as healthy and earn more profits in order to get a higher commission. {draw:rect} Gives full information about McDonald’s food and risk your job as a sales manager because it may affect the sales. When you buy burger from McDonald’s, does it exactly look like how it is advertised? {draw:rect} {draw:rect} Yes No If no, do you feel that you are misled by the advertisement? {draw:rect} {draw:rect} Yes No

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