Promotion and the Product Life Cycle

Assignment Content     Purpose of Assignment All consequences/services go through a morals cycle of NPI (new consequence gate), augmentation, manliness, and discard. These uncertain stages feign the marketing policy and elevational efforts for a point consequence or advantage. In Week 3, you conciliate strengthen a consequence policy that addresses at meanest 3 areas of the consequence morals cycle. The primitive concrete of this assignment is to tolerate you to evidence an interpretation of the factors that can feign the propel of a consequence or advantage. Assignment Steps Create a partiality 700-promise consequence policy in Microsoft® Word. Complete the subjoined: Select a consequence policy. Address at meanest three areas of the consequence morals cycle (e.g., NPI, augmentation, manliness, and discard). Discuss two types of media methods you could use to highlight your consequence or advantage. Determine how you conciliate value the marketing activities (i.e., what metrics conciliate be used to state good-fortune or want). Address three elements of the subjoined consequence and elevation list: Integrated marketing communication Advertising policy/objectives Push and pull Media policy Advertising execution Direct marketing Public relations/strategies Positioning The pur-pose conciliate be a continuity of the global or multi-regional association you chose in Week 1 and conciliate be strengthend into your overall marketing pur-pose for Week 6. Note: Charts/graphs/tables do not sum internal the promise sum. Format your assignment according to APA guidelines. Submit your assignment.