Critical Success Factors of Woolorths

Although has not become the big four retailer, Woolworths continues exhibiting attractive performance in Australia retailing industry. The success of Woolworths is due to several factors as following: Maintaining The Strengths of Main Chain Supply chain is important success factor in retailing industry. For this reason, the company continues strengthening their online stores since they believe online commerce becomes growing market especially in special occasion like Christmas season.
In addition, the company also improves their online services by conduct huge investment in their IT systems. Delivering “Fresh Food for People” As customers increasingly aware of the benefits of quality foods, the tagline of Woolworths in their food business, “Fresh Food for People” becomes the key success factors that drag over 13 million customers to visit Woolworths’s 700 supermarkets throughout Australia. Providing Excellent Customers Services Retail industry is prone to unsatisfied customers since retailers sell many products and customers must not fulfilled by the available products.
To cope with the issue, Woolworths provide quality staff to help customers have unforgettable shopping experience (Woolworths Supermarkets, 2007) Internal Analysis Not all companies understand the meaning of competitive advantages. When asked about the competitive advantages of the company, most managers will elaborate the internal processes of the company and how they perform improvement within internal processes. No doubt, internal processes are the key ingredients to create competitive advantages, but competitive advantages itself are about how the internal enhancement translates to external performance.

Competitive advantages can only be measure by how stakeholders of the company gain benefits from the enhancement of internal processes (Hill, 2004). In the light of this elaboration, I will explain some of the internal processes of the company that translates into external competitive advantages. By using SWOT Analysis, the company internal analysis is as following: Strengths Online and Traditional Retailing The company has a well-maintained website that serves online ordering of most of its products. Starting their stores in Sydney, the company has now expanded their services throughout the Australia.
This provides customers with state of the art retail services. Customers can browse for items from their homes or order the products online and have it delivered to the house. Australian Household Name The vast existence of Woolworth’s supermarkets, which render Woolworths to be second largest private employer in Australia, make the company to be the generic household name in the Australia. It means the company has gained strong brand equity in Australian consumers’ minds (Woolworths Supermarkets, 2007b).
Smarter Distribution
Woolworths has a state of the art distribution center which has just recently been built in Bedford. The facility has the latest handling system and also consists of various environmentally sensitive systems and environmental innovations. This means product management will be dealt with a new level of professionalism. The system ensures availability of the products at all times according to the region specifications. For customers, this means dependability and for shareholders, this mean customers’ trusts. Weaknesses
Despite the strengths of Woolworths Company in retailing industry, the company has also several weaknesses because the company faces many rivals from various industries they serve: supermarkets, liquor to petrol. Since each industry has specialized retailers, Woolworths face great challenges from such retailer has better bargain to supplier so that the retailers can provide lower price. Woolworths still focuses on Australia and New Zealand market while other retailer has expanded into foreign market. This situation will bring down the company competitive advantage when serving market from other countries.

Don't use plagiarized sources. Get Your Custom Essay on
Critical Success Factors of Woolorths
Just from $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code ESSAYHELP