Marketing Outrageously Summary

Do you want to increase your company’s revenue? Do you have the guts for it? If so, then marketing consultant Jon Spoilsport’s new book, Marketing Outrageously, has arrived to add drive to your game plan. A former president of the New Jersey Nets (who increased the team’s revenue by nearly 500 percent), and author of such marketing guidebooks as Ice to the Eskimos and Success Is Just One Wish Away, Spoilsport offers an amazing array of examples, suggestions, tips and steps toward increasing revenue through unconventional means.
Throw out old-fashioned thinking bout how to build and grow a successful business. Increasing revenue by marketing is Spoilsport’s mantra – and the era of time-tested marketing methods has passed. Rubber Chickens If you want customers and clients to notice your company, Spoilsport says you have to step over the lines of political correctness and business as usual. For example, he once sent rubber chickens to hard-to-crack customers with season-ticket renewal requests tied to the legs.
In another case, he mailed out season tickets in a wooden cigar box with the team’s logo burned in the top and an “Owner’s Manual” inside. Marketing outrageously beats the hell out of marketing bland, time after time after time,” the author writes. It might be harder to devise an outrageous marketing plan, but safe is not always the best way, and bland does not stand a chance against the chutzpah of outrageous. Focus on the Prize What are the fundamentals of outrageous marketing?

The basics are as simple as focusing on the big picture and the big prize. Thinking big and using creativity are at the root of marketing plans that work, and Spoilsport writes that lack of money is no excuse for flat revenues. The first step to accomplishing better sales, according to Spoilsport, is asking the question, “What’s it goanna take to be the best this year? ” Next, he advises you to write down the question as it applies to your business and put it in your pocket.
The author says asking such a demanding question is the toughest part of developing a marketing strategy that takes care of your needs. He then provides numerous ideas for answering this question using his own experiences and those of other successful entrepreneurs to add substance to his unconventional approaches. More Common Strategies Although unusual acts of marketing are what increase revenues, Spoilsport also details other sides of his marketing techniques. These include the strategies he used to raise season ticket sales for the Edmonton Oilier from 5,500 to 13,000.
By expanding sales staff, increasing their training and aggressively going after new business, he turned a fading franchise into a healthy company. These full-marketing tactics may not seem so extraordinary, but the increase in profits was nothing less than outstanding. Are you asking yourself, “Where will I get the money to hire new salespeople? ” The author suggests taking a few dollars from your advertising budget to bring in new sales staff. But don’t sacrifice your training budget! Your new salespeople will need it to tackle new business.
Pushing the Marketing Envelope With a travel bag full of revenue-increasing tips and strategies, and a history of Marketing Outrageously Summary By cotoneaster marketing enough to realize there is always more profitability within any company’s reach. Marketing Outrageously provides numerous entertaining anecdotes about his marketing genius, and serves as a guide from which any salesperson or marketing executive could glean the skills to push the marketing envelope.

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Outrageously Summary
Just from $13/Page
Order Essay

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code ESSAYHELP