Masters in Marketing Management Question Papers

Question Papers 2007 Semester ? I Sub Code| Subject Name| 2007| 2007| 101| P P M| May| Oct| 102| Principles of Marketing| May| Oct| 103| Fundamental of Administration Accounting| May| Oct| 104| Managerial Economics| May| Oct| 105| Elimination Methodology| May| Oct| 106| Consumer Behaviour| May| Oct| Semester ? II Sub Code| Subject Name| 2007| 2007| 201| Employment Marketing| May| Oct| 202| Dispose-of Marketing| May| Oct| 203| Sales Administration & Personnel Selling | May| Oct| 204| Dispensation Administration & Logistics| May| Oct| 205| Marketing Research| May| Oct| 206| Interdependence Marketing| May| Oct| Semester ? III Sub Code| Subject Name| 2007| 2007| 301| Interdiplomatic Marketing| May| Oct| 302| Marketing and The Laws| May| Oct| 303| Financial Services Marketing| May| Oct| 304| Integrated Marketing Communication| May| Oct| 305| Dispose-of Experience Management| May| Oct| 306| | May| Oct| Semester ? IV Sub Code| Subject Name| 2007| 2007| 401| Indication Management| May| Oct| 402| Strategic Marketing| May| Oct| 403| Ship-produce Documentation & Forex Marketing| May| Oct| 404| Trodden Marketing| May| Oct| 405| Industrial Marketing| May| Oct| 406| Agricultural & Agricultural Marketing| May| Oct| Aggregate No. f inquirys :7 MAY 2007 Aggregate no. of printed pages 1 3178-101 MMM(semester-II)Examination -2007 PRINCIPLE AND PRACTICES OF MANAGEMENT (New route) Spell 3 hours Max Marks 70 Instructions: 1) Seek all inquiry Q. 1)Define Management. Elucidate Henry Fayols Principle of administration [20] OR Q. 1) Elucidate the account of Motivation concurrently delay its end to castal effortivity . Sift-canvass the Maslaws Theory of insufficiency of hierarchy in component. Q. 2) Elucidate the basic employment of administration. Do these employment alter from assiduity to assiduity? Explain. OR Q. 2) Elucidate in component Administration Thoughts from the industrial character to familiarity naturalized accumulation of 21st era. Q. 3) Sift-canvass the uncertain headship styles concurrently delay patterns. OR Q. 3) Elucidate the Dynamics of Assembly Behavior. Do the assembly rule on idiosyncratic and assembly sentence- making? Explain. Q. 4) Transcribe inadequate scultivate n esss (Any indecent) a)Corporate collective calling b)Hawthrone Experiments c)Quality Circles d)Perception e)The Stubborn Concept and Stubborn Esteem ------------------------------------------------- f)Shaping of similarness Semester I Total No. of inquirys :6 MAY 2007 Aggregate no. of printed pages 1 3178-102 MMM(semester-II)Examination -2007 PRINCIPLRS OF MARKETING (New route) Spell 3 hours Max Marks 70 Instructions: 1) Seek any 5 inquiry 2) each propel similar vestige Q1)Chanel sentences cannot be enthralled delayout referrringto the PLC rate of a effort Critically weigh the proposition delay pattern Q2) The novel Marketing Overseer has to delineate past binding and unsteady role as collated to Oral Marketing Overseer Comment Q3)Design Marketing Mix propoundgy for the forthhence effort: (a)Milk naturalized Gentle Quaff (b)Electric Shaver Q4)You deficiency to expatiate new effort of Ayurvedic Dantamanjan . What are the irnot-absolute stride you accomplish procure to advance this effort? Why? Q5)What are the irnot-absolute concrete of Advertising? Elucidate delay patterns and applicability delay allusion to PLC? Q6)Write inadequate scultivate n ess on any two: (a)Ethics in Marketing (b)Industrial Vs Consumer Employment (c)Product Packaging ------------------------------------------------- (d)Ondraft Marketing Semester I Aggregate No. of inquirys :8 MAY 2007 Aggregate no. of printed pages 2 178-103 MMM(semester-II)Examination -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New route) Spell 3 hours Max Marks 70 Instructions: 1) Seek any 2 inquiry from each minority 2) Figures to the proper betoken ample vestiges. SECTION-I Q 1)How is Consummate require irnot-absolute from marginal require? Propound the multiply of require including in the two relishnesss of require indicating there end in require accounting? Q 2) Elucidate uncertain fashions of segregating unroving and unsteady aloft requires? Q 3)What are the uncertain fashions of pricing esthetic upshot? When do you countenancer pricing the upshot at require worth naturalized on the laordeal in pristine out fashion? Q 4) ? A cheerful-natured-natured-natured rule of requireing forwards as a medium of administer aggravate the outlay and succors to arrest rule in manipulation? Discuss? SECTION-II Q 5)From the forthhence knowledge for the month of January trodden a require fencing to pretence the forthhence components 1 . consummate require 2 . element require 3 . require of effortion 4 . aggregate require Trodden esthetic 57000 Trodden allowance 28500 Factory solution and rates 2500 Station solution and rates 500 Establish recbalance and subsistence 1000 Establish description 1250 Factory aggravateseers recompense 2000 Office recompense 1600 Directors recompense 1500 Telephone and porate 200 Printing and immovable 100 Constitutional score 150 Advertising 1500 Salesman recompense 2500 Showspace solution 500 Sales 116000 Q 6. )forthhence sharp-ends allied to effortion outdraft of elementy for the month of june are , Esthetic used 80000 Trodden allowance 72000 Trodden labour hours efforted 20000 Hours of moderations experience 25000 Aloft score 90000 Require facts of sharp-end trodden carried out in the aloft outdraft during the june are dedicated inferior Esthetic used 8000 Direct allowance 6200 Labour hours 3300 Instrument hour 2400 What would be the elementy require of the effort trodden inferior the forthhence fashion of charging alofts? Q 7) per item require erection of unconnected effort manufacturing conway as inferior Selling worth 100 Trodden esthetic 60 Trodden labour 10 Unsteady aloft 10 Calculate of item sold in the year are 5035 as per compact delay the employee conjunction there accomplish be an augmentation of 10% in trodden allowance Calculate; (1)how abundant past itemes keep to be sold contiguous year to practise some quantum of avail. (2)By what percentage dispose-ofing worth has to be elated to practise the similar P/V association ? Q 8) clear a inadequate scultivate n ess (any indecent) 1) Transfer pricing 2) pricing of upshot 3) financial accounting VS require accounting 4) prerequitop of esthetic forfeiture ------------------------------------------------- 5)labour require Semester ? I Aggregate No. of inquirys :7 MAY 2007 Aggregate no. of printed pages 1 3178-104 MMM(semester-II)Examination -2007 MANAGERIAL ECONOMICS (New route) Spell 3 hours Max Marks 70 Instructions: 1) Seek any 5 inquiry 2) each propel similar vestige Q1)What is Managerial Economics? Explain the interdependence of Micro Economics delay Managerial Economics. Q2)Define Effort Employment Elucidate Increasing, Constant and Decreasing Return to flake. Q3)(a)Describe distinction features of Oligopoly. (b)Why Perfect Competiton is collectively and economically depict? Q4)What is require Benefit Analysis? Elucidate its useful end. Q5)(A)Explain rend-even segregation. (B) Clear the insufficiency of Government? s Intervention in the Employment Economy. Q6)Discuss Pricing Fashion ensueed by the Transaction Firm. Q7)Write scultivate n ess on (any two) (a)Type of Call-for Elasticity (b)Merits and Demerits of Co-operative accumulation (c)Privet Good-natured Vs Notorious Good-natured ------------------------------------------------ (d)Economic Liberalization Semester ? I Aggregate No. of inquirys :7 MAY 2007 Aggregate no. of printed pages 1 3178-105 MMM(semester-II)Examination -2007 RESEARCH METHODOLOGY (New route) Spell 3 hours Max Marks 70 Instructions: 1) Inquiry 1 &6 arecompulsary 2) seek any 3 from cherishing. Q1)Attempt any two: (a)Explain uncertain strides solicitous in the Elimination Process. (b)Reconfer-upon the forthhence facts by a Pie Chart:t ITEMMaterialLabourFuelOverheads Expenditure in Rs. 150020004000500 (c) Mature irnot-absolute relishness of Elimination Designs. Q2)Explain the merits and demerits of ? Questionnaire Method?. Besides elucidate the life-containings of a Good-natured Questionnaire. (3)What is Experimental Method? Elucidate irnot-absolute relishnesss of trial al Methods of Pointing out their merits and demerits. Q4)(A)Explain uncertain springs of upshotant facts (B)Explain the Layout of aTable. Q5)Explain the layout and life-containing qualities of Elimination ment. Q6)Write Inadequate Notes On: (a)Validity in Measurement (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and Non-sampling erros ------------------------------------------------ (f)Editing of Facts Semester ? I Aggregate No. of inquirys :6 MAY 2007 Aggregate no. of printed pages 1 3178-106 MMM(semester-II)Examination -2007 CONSUMER BEHAVIOUR (New route) Spell 3 hours Max Marks 70 Instructions: 1) Seek any 5 inquiry 2) each propel similar vestige Q1)Using the concept of Consumer Dictated Effort Development, elucidate how you would expatiate a new effort in the vestigeet? Q2)What are the elements which rule a Consumer? s Decision-making Process? Explain delay the succor of an pattern. Q3)How does consumer sentence making diversify as forfeiture involvement augmentations? Q4)Discuss the metatangible element influencing Consumer Behaviour delay proper patterns. Q5)Explain any one pattern of Consumer Behviour delay proper patterns. Q6)Write inadequate scultivate n esss on any two (a) Consumerism (b)Personality and stubborn concept ------------------------------------------------- (c)Extent of allusion assembly rule Oct 2007 . [3278]-101 M. M. M. (Semester - I) Testimony - 2007 PRINCIPLES AND PRACTICES OF MANAGEMENT Time: 3 Hours]:[Max. Marks: 70 Instruction: (1) All inquirys are involuntary. Q. l) Define Management. Explain: F. W. Taylor is unconcealed as 'Father of Scientific Management'. [20] OR Q. l) What is Oppidan Collective Responsibility? Does it co-operate to augmentation the Goodaccomplish of the Organization. Elucidate delay pattern. [20] Q. 2) Elucidate McGregor's Theory of Effort Motivation and sift-canvass its collision in Industry. [15] OR Q. 2) Sift-canvass uncertain components of Administration Order in insignificant. [15] Q. 3) Sift-canvass uncertain Commencement Traits of an employmentable head. [15] OR Q. 3) Elucidate the Order of Team Edifice and mature the principles of employmentable Team Work. [15] Q. ) Transcribe inadequate scultivate n esss: (Any Four) [20] a) Assembly Dynamics b) Familiarity Workers c) TQM d) Functions of Top Administration e) Role of Idiosyncratic Behaviour in Cast f) Uncertain Approaches to Administration ******************************************************* Semester ? I Oct 2007 [3278]-102 M. M. M. (Semester ? I) PRINCIPLES OF MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Confutation any five inquirys. 2) All inquirys propel similar vestiges. 3) Handsome diagrams must be drawn wherconstantly demandful. Q. ) ? Marketing has evolved a gigantic employment gone the confer-upon days of dispensation and sales orientation.? Discuss.. . Q. 2) A cellular phone manufacturing conway has consummateed some patterns delay irnot-absolute indications. Elucidate how you accomplish found the indication equity through advertising. Q. 3) What do you medium by the account ? Dispensation Intensity?? Illustrate your confutation. Q. 4) Elucidate how technological, political and socio-cultural elements interest the Advertising Style and Process. Q. 5) Elucidate the concept of PLC. Sift-canvass how and why the not-absolute avail and uncertain multiplys of Marketing Mix accomplish diversify delay a effort? rate in the PLC. Q. 6) Transcribe inadequate scultivate n esss on any two: (a) Obstacles to Marketing Administer (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Order ************************************************************ Semester ? I Oct 2007 [3278]-103 M. M. M. (Semester - I) Testimony - 2007 FUNDAMENTALS OF MANAGEMENT ACCOUNTING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Inquiry No. 1 is involuntary. 2) Seek any two inquirys from minority 1 and minority II each . 3) Figures to the proper betoken vestiges. ) Use of single calculator is recognized. Q. l) Define Administration Accounting and propound its limitations. [10] SECTION - I Q. 2) What do you inferiorstand by the tenns Break-even Point, Contribution and Margin of Safety? Elucidate your confutation by cunning a chart delay fruitive delineations. [15] Q. 3) Elucidate uncertain strides in which a raw esthetic moves in a manufacturing cast cultivate it gets consumed in the. effortion. Bestow the fonnat of uncertain documents which are troddend in the order. ' [15] Q. 4) What is the mediuming of Budget and Budgetary Control? State and elucidate uncertain budgets which can be orderly in the forthhence employmental areas of experience: [15] (1) Sales / Marketing (2) Finance Q. 5) Transcribe inadequate scultivate n esss on : (Any Three) [05x03=15] a) Transfer Pricing b) Sunk Require and Opening Require c) Advantages of Copy Costing d) Require Item and Require Centre SECTION - II Q. 6) Forthhence delineations are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 : [15] Cast Depts. Employment Depts. | | | | PI| P2| SI| S2| S3| | (Rs. )| (Rs. )| (Rs. )| (Rs. ) (Rs. ) (Rs. )| Introdden Material| | 280| 140| 170| 350| 160| Introdden Wages| | 324| 312| 296| 190| 218| Power and Light| 3,000| | | | | | Supervision Charges| 2,200| | | | | | Solution and Taxes| 500| | | | | | Protection on Assets| ro| | | | | | Depreciation at 12% p. a. on exalted esteem of cheerful-natureds to be deliberateed. From the aloft infQrmation and the forthhence draftal facts, trodden aloft replacement rates for the effortion outdraft PI and P2 on the foundation of trodden labour hours. The expenses of employment drafts should be apportioned undeviating to the effortion draft, delay the knowledge that S 1 is implement space, S2 is subsistence outdraft and S3 is accumulations draft. Departmental Data| PI| P2| 81| 82| 83| Area (Sq. ft)| 400| 200| 100| 200| 100| Exalted Esteem of Manifestation (Rs. )| 8,000| 4,000| 7,000| 5,000| 6,000| Kilowatt Hours| 4,000| 3,000| 1,000| 1,000| 1,000| Calculate of Employees| 150| 100| 75| 100| 125| Trodden Labour Hours| 5,000| 5,000| | | | Calculate of Requisitions| 1,000| 300| | | | Q. 7) Forthhence transactions keep enthralled locate in allusion of a esthetic during March, 2001 : [15] Date 1 Opening Balance 500 items @ Rs. 6 per item 5 Purchased 100 items @ Rs. 7 per item 7 Issued 400 items 9 Purchased 300 items @ Rs. 8 per item 19 Issued 250 items 22 Issued 50 items 25 Purchased 300 items @ Rs. 7. 50 per item 30 Issued 250 items Trodden the Stores Ledger magnificent that the upshots are esteemd on FIFO and LIFO foundation. Q. 8) Forthhence components are profitable frOill the truth or Amrut Ltd. For a month respecting the copy labour hours and rates of an hour for a effort: Hours Rate per hour Aggregate Rs. Rs. Skilled 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 _________________ 58. 00 The real effortion for the effort was 1,500 items for which the real hours efforted and rates were as ensues: Hours Rate per hour Aggregate Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Require Variance (b)Labour Rate Variance (c)Labour Efficiency Variance (d)Labour Mix Variance (e)Labour Require Variance [15] Q~9) What do you medium by Elements of Cost? How the require is classified into uncertain multiplys of require? Draft a copy mouldat of a require fencing for a moderations implement manufacturing concourse. Construct the demandful impudences. [15] *********************************************************** Semester ? I Oct 2007 [3278]-104 M. M. M.. ( Semester - I) Testimony - 2007 MANAGERIAL ECONOMICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Confutation any five inquirys. (2) All inquirys propel similar vestiges. (3) Draw influencesome diagram wherconstantly demandful. Q. l) What is Managerial Economics? Propound its affection, indication and collisions. Q. 2) Elucidate Profit and Sales Maximization as an organisational appearance. Q. 3) What is Call-for Forecasting? Elucidate fashions of call-for anticipation for orderly effort. Q. 4) Propound and elucidate the Law of Unsteady Proportions. Q. ) Why Perfect Emulation is collectively and economically pardonable? Q. 6) (A) Depict the insufficiency for Empire Intervention in the Market. (B) What are the services and hindrances of Economic Liberalisation ? Q. 7) Transcribe scultivate n esss on: (Any Two) a) Types of Worth Elasticity of Call-for b) Acceleration and Administered Prices c) Notorious Manifestation Vs. Private Manifestation d) Protection of Consumer's Interest ************************************************** Semester ? I Oct 2007 [3278]-105 M. M. M. (Semester - I) sem-2007 RESEARCH METHODOLOGY Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Inquiry Nos. 1 and 6 are involuntary. (2) Seek any three inquirys from the cherishing. (3) Figures to the proper betoken ample vestiges. Q. l) Seek any two of the forthcoming: [20] (a)What is Research? Elucidate the concretes and relishnesss of Research. (b)What is Scientific Method? Elucidate its pertinency to elimination. (c)Draw Histogram and Number Curve from the forthhence facts: X| 0-10| 10-20| 20-30| 30-40| 40-50| f| 8| 17| 25| 12| 6| Q. 2) (A) Elucidate the affection and indication of Collective Research. [05] (B) What is Hypothesis? Elucidate the distinctions of a Hypothesis. 05] Q. 3) Elucidate the mediuming, role and complicatedies of 'Interview' as a fashion of facts accumulation. [10] Q. 4) Elucidate uncertain strides solicitous in the segregation of facts. [10] Q. 5) Elucidate the avail and springs of Resultant Data. [10] Q. 6) Transcribe inadequate scultivate n esss on : (Any Four) [20] (a)Sampling Artifice (b)Sources of Errors (c)Scaling Techniques (d)Experimental Artifice (e)Use of Computers in Elimination (t)Tests of Sound Measurement ****************************************************************** Semester ? I Oct 2007 1 [3278]-106 M. M. M. (Semester - I) Testimony ? 007 CONSUMER BEHAVIOUR [ Time: 3 Hours] [ Max. Mlarks : 70] Instructions: (1) Seek any five inquirys. (2) All inquirys propel similar vestiges. Q. l) How is the arena of Consumer Behaviour defined? What are the elder uses or collisions of inferiorstanding Consumer Behaviour? Q. 2) . Elucidate the demographic and metatangible elements influencing consumer behaviour delay bearing patterns. Q. 3) Sift-canvass the role of similarness and stubborn-concept in Shaping Consumer Behaviour. Q. 4) What is mediumt by Motive Hierarchy? How does ~1aslow's Hierarchy of insufficiencys fUnction?. Q. 5) Define Consumer Satisfaction. What is the r~lationship betwixt Consumer Satisfaction, Repeat Forfeiture and Committed Customer. Q. 6) How does consumer sentence-maki. llg diversify as forfeiture involvement augmentations? Q:7) Transcribe inadequate scultivate n esss on any two: a) Consumerism b) Effect of Refinement and Subrefinement on Indian Consumer ------------------------------------------------- c) Components of Attitude. Semester ? I Aggregate No. of inquirys :6 MAY 2007 Aggregate no. of printed pages 2 3178-201 MMM(semester-II)Examination -2007 201:Service Marketing New route) Spell 3 hours Max Marks 70 Instructions: 1) Confutation any TWO inquiry out of Q1 TO Q4 each propel similar vestige 2)Q5 & Q6 are involuntary, each propel 20marks 3) use patterns, pattern etc. Q 1)liberalization privatization and globalization has propelled augmentation of employments sector in India in 5-6 years ,Do you admit delay the proposition ? clear your confutation. Q 2) In financial employments vestigeeting order and tangible indication are very momentous sift-canvass this proposition giving proper patterns Q 3) what is employments vestigeeting segmentation ? sift-canvass and mature as to how segmentation and positioning is achived in tourism vestigeeting . Q 4) jawjunctin. com is an e-jaw pay employment of icici bank, which has proved to be very lucky , collated to tangible jaw cancelment accumulation employment. Which dispensation strategies of these employments , do you believe keep made this jawjunction. com lucky ? why? Q 5) transcribe inadequate scultivate n esss on any indecent (a) employments blue-colored-colored print (b) SERVQAL and GAP pattern (c) indecent I s of employments (d) advertising and sale promotement in employment assiduity. (e) requirements for customer retension in employment assiduity f) KPO Q6) Subject study: The new incombent to the station of the Cheife General Overseer of the Muncipal Transportation is wondering how to construct the experience profitabal. He has jotted some of his judgment environing the cursolution propound of affairs. ?The Municipal Trasportation has alarge, ageing swift of buses. Induction of new buses is a subject is asubject of ? too late-too few? ?The geographical void of the city it forward is big. city areas keep unconnected empire station , hospitals and educational invest , not to observation bulky residential itemes employing a ample calculate citizens of the city and commensurate purlieus. The association of calculate of employees to a vehicle operated by the trasport matches unfavourably delay the copy norms, ie to say the trasport is aggravate staffed. Inspite of thise, in the judgment of notorious the buses are not pure rend down regularly and do not cleave to a spell-table. Business, the ? staff? of the trasport is infamously unconcealed for substance inclement. ?A new-fangled scrutinize has pretenceed that (rather surprisingly to the Chief G M)most computer accomplish relish and promote to migration by the Municiple Ecstasy , rather than using their idiosyncratic trasport mediums (cars motorcycle etc ) They singly singly trust, the retributions accomplish be low. ------------------------------------------------ The Chief General Overseer has appointed you, as vestigeeting aggravateseer of this muncipal ecstasy. Confer-upon a componented draft for lucky vestigeeting of this notorious ecstasy rule. Semester ? II Aggregate No. of inquirys :5 MAY 2007 Aggregate no. of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202:RETAIL MARKETING (New route) Spell 3 hours Max Marks 70 Instructions: 1) ALLinquiry are inintentional 2) each propel similar vestige Q1) Depict in component the distinction of atleast six irnot-absolute relishnesss of Retailers Q2)Explain giving all bearing component , the elements deliberateed in intentionning dispose-of accumulation layout and besides the interiors knowing . Q3)prefer any exalted mould dispose-ofer relish shooperstop / big bazaar unconcealed to you. Depict in component who they use accumulation naturalized, wares naturalized, dispose-of vestigeeting notice in the mould of advertising and sharp-end of dispose-of promotemental esthetics. Q4)The emulation betwixt oral dispose-ofer and ultra novel super vestigeet that fill environing 40000 sq ft pavement area , is generating debates soon in accumulation. Do you belive that oral dispose-ofers accomplish hold to flourish in such emulation? Clear your confutation sift-canvassing all front solicitous in component. 5)Write inadequate scultivate n esss on all of the forthhence a) dispose-of accumulation methodatic by environs skilled consumers cooperative accumulation which besides has neteffort of some branches in villages. b) Bar coding fashion and its use ------------------------------------------------- c)Managing Reverse Logistic in dispose-of . Semester ? II Aggregate No. of inquirys :8 MAY 2007 Aggregate no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03:SALES MANAGEMENT AND PERSONAL SELLING (New route) Spell 3 hours Max Marks 70 Instructions: 1) Confutation any 5 inquiry 2) each propel similar vestige Q1) Elucidate why dispose-ofs administration is deliberate as an momentous employment? Q2) collate top down and deep up path and elucidate latitude they should bestow dispose-ofs aggravateseer the some delineation of the conway dispose-of intercept. Q3)What is dispose-ofs budgets ? What are the ends of dispose-ofs budgets ? What act is typically ensueed by a conway to precbalance its sales budgets? Q4) What are sales quotas and why its momentous for a sales aggravateseer to sets quota? s for sale crowd? Q5)(a)Why outdraft sales cast is not beneficial to a ample cast (b) Which relishness of basic cast erection would you approve for a ample conway generous globally and troublesome to gain giganticer customer obedient ness and efficiencies ? Q6)What are mete rates in the dispose-ofs vigor staffing order? Which energy or multiply is deliberateed by dispose-ofs aggravateseers as the most complicated in the all staffing order and why? Q7)(a)Briefly depict the act for knowing sales province b)Why a cheerful-natured-natured-natured calculate of companies are in inceasingly using duty centers as a implement of election order? Q8)(a)What is the medley bet a vision ,conjecture and sales direct ? ------------------------------------------------- (b)how dispose-ofs crowd inferiorstand vision insufficiency? Semester ? II Aggregate No. of inquirys :7 MAY 2007 Aggregate no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204:DISTRIBUTION AND LOGISTIC MANAGEMENT (New route) Spell 3 hours Max Marks 70 Instructions: 1) ALLinquiry are inintentional 2) each propel similar vestige Q1)Identify and elucidate the uncertain entities (things) that movement betwixt a supplier and a customer during tangible dispensation. Q2) Sift-canvass delay the succor of delayhold pattern : ? Middlemen are demandful evils.? Q3) Confer-upon and clear a draft of dispensation agent for each of the forthcoming: (a)High-tech High-esteem industrial efforts (b)Bio-technology naturalized Effort to Boost Agrirefinement Yield (c)Low-worth Readymade Cloth Q4) Sift-canvass the Role of knowledge Technology in Logistics , quoting proper patterns. Q5) Depict the indication and end of provide fetter administration. Q6) Establish uncertain opportunities for administerling the require in a dispensation agent. Q7)Write inadequate scultivate n ess on any two: (a)Channel Commencement (b)Changing Affection of dispose-of transaction ------------------------------------------------- (c)Global Marketing Channels. Semester ? II Aggregate No. of inquirys :7 MAY 2007 Aggregate no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205:MARKET RESEARCH (New route) Spell 3 hours Max Marks 70 Instructions: 1) Seek any 5 inquiry 2) each propel similar vestige Q1) ? Employment Elimination is a alter momentous implement for the sentence constructrs of today in the Oppidan Indian Environment.? Sift-canvass and analyse. Q2) What are the strides in contrast up and implementing a Marketing Elimination Project? Q3)Design a inquirynaire for exploring possibility of expatiateing a new English Daily in the Propound of Mharashtra. Q4) What do you inferiorstand by Sampling ? Elucidate Non-presumption Sampling Technique delay delayhold patterns. Q5)What do you inferiorstand by Scaling Technique? Diffesolution Rating and ranking flake delay delayhold pattern. Q6) Formulate a Elimination Artifice for implicit duty study for on-the-outside domiciliary portray in agricultural area of Maharashtra and Gujarat Q7) Transcribe inadequate scultivate n ess (a)Dos and Dont for the inquirynaire mouldulation (b)Retail audit (c)Ethics in vestigeeting ------------------------------------------------- (d)Types of Rearch Facts Semester ? II Aggregate No. of inquirys :6 MAY 2007 Aggregate no. of printed pages 2 3178-206 MMM(semester-II)Examination -2007 206:Relationship Marketing (New route) Time 3 hours Max Marks 70 Instructions: 1) Confutation any TWO inquiry out of Q1 TO Q4 each propel similar vestige 2)Q5 & Q6 are involuntary, each propel 20marks 3) use patterns, pattern etc. Q1)Outdraft the uncertain element which keep influanced the Evolution of Transection-naturalized into the Relationship-naturalized Marketing. Q2)Explain in components the inter-linkinges castless the rececy , number and stock esteem consepts. Cite patterns, in acceleration of your end sharp-end. Q3) ? A allegiant customer, usually is past benificial to a robust , though new customer keep to be aquired.? Disscuss quoting approriate patterns. Q4)Discuss how the Knowledge Technology interests the founding and fortification of interdependence in the vestigeeting tenor. Cite patterns. Q5)transcribe inadequate scultivate n esss On any indecent: (a)Decision making Order (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Esteem Of Complaints. ------------------------------------------------- Q6)Assume you are In Charge of a Delership Transaction Firm. You belive that by cherishing customer you enhaance the robust profitablity. You for-this-reason, intention to get the acceleration of all the interior / manifest stake-holders (domains) of your transaction to found alasting interdependence delay the customer(market). Confer-upon a componented draft for this end. You may claim a effort/ employment aid of your valuable. Semester ? II [3278]-201 M. M. M. (Semester.. II) Examination.. 2007 SERVICES MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Seek any five inquirys. (2) All inquirys propel similar vestiges. Q. l) Elucidate in components, which aistribution strategies you accomplish inoppidan for 'Service Marketing' ? Q. 2) "Service Blueprints, Employment Mapping and Managing Employees for 'Service Orientations' are pillars on which founding of 'Service Industry' believe upon. " Do you admit delay this proposition? Cite patterns in acceleration of your confutation. Q. 3) Transcribe an essay on 'Role of Advertising and Sales Promotion' in Employment Industry. Q. 4) Which upshots are solicitous in 'Marketing of Services' ? How you accomplish unfold those upshots? Q. 5) Which are the 'Distinctive Characteristics' of Services? Besides elucidate 4 I's of Services. Q. 6) How you accomplish vestigeet 'Charities Services" and 'Technological Services' ? In acceleration of your confutation, cite useful patterns. [3278]-201 1 P. T. O Q. 7) Transcribe inadequate scultivate n esss on any three: a) Collective Services of Non-profit Cast b) GAP Pattern c) Handling of Services Complaints d) Affection of Services e) M~keting Mix in Employment Assiduity ------------------------------------------------- Semester ? II Oct 2007 [3278]-202 M. M. M. (Semester - II) Testimony - 2007 RETAIL MARKETING.. Time: 3 Hours] [Max. Marks: 70 Instructions: 1 ) Ail inquirys are involuntary. (2) Perfect inquiry carries indecentteen vestiges. Q. l) Elucidate in components the elements that must be deliberateed for the top election of Dispose-of Store. [14] Q. 2) Selecting the medley of efforts that depute the all wares and besides managing efficiently the schedule of these efforts: these are exactly momentous for achievement in Retailing. Do you admit? Clear your confutation by giving all bearing components and proper patterns. [14] Q. 3) Depict in components, how the collision of Knowledge Technology has improved the forthhence experiences in Retailing:[14] )Just in Spell R~plenishment of Stocks 2)Rapid Writing to Diversify in Employment Trends 3)Category Administration Q. 4) Elucidate in components the forthhence concepts :[14] 1) Retailers are the most momentous spring for getting the life-containing pamper end dedicated by the last consumers. 2) Majority of Retailers keep flourished by employmentablely implementing: 'Proximity Retailing'. Bestow proper patterns. 3) Speciality Retailers relish Dass Electronics; Sony Exclusive Pretence Rooms, P. N. Gadgil Jewellers etc. keep befit widespread by skillfully practising: 'Destination Retailing'. Q. S) Transcribe inadequate scultivate n esss on all of the forthcoming: (a) Managing IN-accumulation Promotions [05] (b) Quick Response Schedule Planning [05] ( c) Category Management[04] ****************************************************** Semester ? II Oct 2007 [3278]-203 M. M. M. (Semester - II) Testimony ? 2007 SALES MANAGEMENT AND PERSONAL SELLING Time: 3 Hours] [Max. Marks: 70 Instructions: ( 1) Unfold any five inquirys. (2) All inquirys propel similar vestiges. Q. ) (A) What is Sales Management? (B) Depict any one of the- quantitative -methods of sales anticipation and ndicate its services and hindrances. Q. 2) What is a Sales Budget? What are- the ends of the Sales Budget? What act is typically ensueed by a conway to trodden. its sales budget? Q. 3) (A) What is a Sales Province ? (B) How should a Sales Overseer aim-out sales crowd to territories? Q. 4) Elucidate the fashions used by companies for contrast sales quotas. Q. 5) What are the basic concepts of a Sales Organisation? Elucidate anyone of those concepts. Q. 6) Why abundant companies keep patent clear unconnected organisation erections and vestigeeting notices for elder accounts? What precious organisational fashions are profitable for Sales Managers for employmenting employmentablely delay elder customers? Q. 7) Observation uncertain interior and manifest springs used by companies for locating and establishing the visionive candidates? Why employee referral notices or drafts are proper one of the most widespread fashions of locating sales recruits? Q. 8) (A) How Interdependence Selling is irnot-absolute than Transaction Oriented Selling? (B)In what fashion the path stride is irnot-absolute than the pre-path stride? Depict insignificantly irnot-absolute path techniques used by sales crowd? ************************************************************************** Semester ? II Oct 2007 [3278]-204 M. M. M. (Semester - II) Testimony ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Confutation any five inquirys. (2) All inquirys propel similar vestiges. Q l) Elucidate the accounts: Tangible Distribution, Logistics, Provide Chain. Sift-canvass their role in Marketing. Q. 2) What is Wholesaling? What employments do wholesalers consummate? Outdraft uncertain sentence areas in wholesaling. Q. 3) Sift-canvass uncertain components of Tangible Dispensation Rule and elucidate heir impression on require and customer employment levels. Q. 4) Sift-canvass uncertain agent options profitable to a fmn dispose-ofing photocopying moderationss nationally. Elucidate the employments to be carried out by perfect portion of the agent. Q. 5) Artifice a vestigeeting agent for the dispensation of anyone of the forthcoming: (1) Interchangeable Funds (2) Pre-paid Mobile Phone Cards (3) Advertising Space in a Newspaper Q. 6) (A)What is a Consumer Panel? (B) How accomplish you propel out Ordeal Marketing for a new gentle quaff ? (C) Elucidate Focus Assembly Interviews. Q. 7) Highlight uncertain collisions areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 [3278J.. 205 M. M. M~ (Semester - II}' Testimony - 2007 Marketing Elimination Time: 3 Hours] [Max. Marks: 70 Instruction: 1) Seek any five inquirys. 2) All inquirys propel similar vestiges. Q. 1 a) Define Employment Research. b) Sate and elucidate uncertain limitations of Employment Research. Q. 2a) Which are the uncertain springs of Marketing facts? b) Depict uncertain fashions of Primary Facts Collection. Q. 3a) What is the Questionnaire? b) What are the distinctions of cheerful-natured-natured-natured inquirynaire? ) What are the service and demerits of Questionnaire Methods? Q. 4Explain presumption and Non-presumption sampling techniques/sampling fashions. How accomplish you artifice the specimen? Q. 5Write inadequate scultivate n esss on : (Any Two) a) Primary Facts ? Advantages and limitations b) Resultant Facts - Advantages and limitations c) National Readership scrutinize d) Dispose-of Accumulation Audit Q. 6a) What is consumer panel? b) How accomplish you propel out Ordeal Marketing for a new gentle quaff? c) Elucidate Focus Assembly Interviews ------------------------------------------------- Q. 7Highlight uncertain collisions areas of Marketing elimination. Semester ? II Oct 2007 [3278J.. 206 M. M. M~ (Semester - II}' Testimony - 2007 RELATIONSHIP MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Q. Nos. 1 and 6 are inintentional and propel 20 vestiges each. (2) Seek any two inquirys from castless the Q. No. 2 to 5. Each of these inquirys, carries 15 vestiges. Q. l) Transcribe scultivate n esss on any indecent: (a)Customer Profitability (b)Database of Customers (c)Customer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a robust having a little portfolio of efforts, establish the multiple vestigeet domains. How accomplish the scrupulous husbandry of these domains, direct to achievement in the customer vestigeet? Q. 3) How is tangible dispensation rule benefitted by the use of Interdependence Marketing Principles? Elucidate describing footings in oppidan universe. Q. 4) Weigh the Contribution of Knowledge Technology to the manner of Interdependence Marketing. Q. S) Depict the evolving scenario of customer bonding. How accomplish you Classify the companies on the foundation of their quickness in bonding the customers? Q. 6) Managing Director of YANTRA Ltd. ad new-fangledly cheerful a profitability- allied effortshop by a directing administration consultant. He is sharp-endly impressed by the need to direct the Interior Markets of an cast to determine a deeper (positive) impression on customers of the concourse. YANTRA Ltd. has a 6-tier cast erection, 10 drafts, 10 aggravateseers 50 stationrs, 100 supervisors, 500 effortmen. As a interdependence vestigeetinl consultant, you are to enunciate a intention to improve the interior environment so as to impression the customer vestigeets. [Your Managing Director suggests, you can rouse delay 'System-Culture- ------------------------------------------------- Communication' triad. ] Semester ? III Aggregate no of inquiry :6 Aggregate no pages:3 [3178]-301 May 2007 M. M. M (semester ? III) ordealimony ? 2007 INTERNATIONAL MARKETING (New route) Spell : 3 HoursMax Marks: 70 Instruction 1) Inquiry No 6 subject study is involuntary. 2) Seek any three inquiry from Q 1 to Q 5. 3) Figures to the proper betoken vestiges. Q1) what are the Concrete of Interdiplomatic Marketing? What are its challenging fronts? Q2) As far as packaging and unlicensed is solicitous what are the writing required to be effected for efforts in interdiplomatic vestigeet? What are the compelling and intentional deduce? Q 3) Elucidate uncertain feasible dispensation agents in Interdiplomatic vestigeeting? Q 4) Elucidate the avail of INCOTERMS. Sift-canvass uncertain INCOTERMS 2000 from the sharp-end of end of require and calling implications. Q 5) transcribe inadequate scultivate n esss on any indecent: a) Political facilitate b) Impression of refinement in Interdiplomatic vestigeeting c) Joint inferiorpreface as an Entry management d) Indian MNEs e) Facts accumulation gists in Interdiplomatic vestigeeting elimination f) Global dispose-ofer Q 6) Subject study ? Coca cola: On June 13, 1999 Coca cola foreclosureed aggravate 15 pet cans and bottles aftercited the Belgian Bloom Ministry announced a ban on Coke? quaffs, which were conjectureed of making past than 100 enlarge posterity ill in the precedent six days. This foreclosure was in specification to the 2. 5 pet bottles that had already been foreclosureed in the former week. The concourse? s efforts had been bottled in Antwerp, Ghent and Wilrijk, Belgium, spellliness some contrivees were besides consummateed in Dunkirk, France. Posterity in 6 enlarges in Belgium had complained of headache, loathing, vomiting and jarring which lastly led to hospitalization aftercited quaffing coke beverage. Most of them mented an Unusual Smell and off predilection in the quaff. In the similar week, the Governments of France, Spain and Luxembourg besides banned coke? s efforts spellliness coke? s Dutch arm foreclosureed all efforts that had end from its Belgium intentiont. The all incident left past than 200 Belgians and French enlarge posterity ill. The conway had to console its British customers that the efforts made in its UK elementies were trustworthy. By June 15, 1999 coke had foreclosureed environing 30 pet cans and bottles, the amplest constantly foreclosure in its 113 year truth. For the pristine spell, the all inventories of coke? s efforts from one province were banned from sale. As multiply of a loss administer experience, coke sent a team of scientists to Europe. The CEO Micha Douglas apologized to its European customers. Coke Belgium announced that it would satisfy the medical requires for the ill. The foreclosure had a momentous disclaiming impression hence down by 21% to $ 942 mn. Moreover, the all experience require coke $ 103 mn spellliness its European bottling inferiorpreface pretenceed a 5% lapse in revenues. Analysts felt that the Belgium foreclosure was one of the strike notorious pertinencys gists in coke? s truth. It was alleged that the conway had knowledge environing crowd who had befit ill weeks former to the aloft incidents. Coke had an opening to discover this knowledge; but chose not to do so and was prisoner of substance unethical. Another upshot that worried analysts was the disorder causes to the innoxious enlarge posterity. They blamed coke? s promotement management to dispose-of gentle quaffs to enlarge posterity, which had elated a lot of controversies in the U. S. Aftercited the emergency, coke investigated the gist by ordealing the conjecture contrivees for chemicals. The conway claimed that the ordeal pretenceed nonentity toxic in the beverages. The conway said that there had been unconnected errors in two intentionts. The efforts from Antwerp intentiont had a peculiar smell as some fungicide had accidently lapseen on the on-the-outside of the cans. In specification, they had strong that the peculiar predilection was the upshot of a sub-copy gas used to carbonate the effort Analysts said that coke had not influenceled the footing well-behaved-behaved and its instrument notice was confusing, aberrant and muddled. Coke alternately claimed that pesticide residue on the can or bottle or a bad contrive of carbon-di-oxide was to be blamed for the off predilection. On the other influence, the conway besides insisted that there was nconstantly any bloom menace. A conway spokesman consoled consumers, ? It may construct you move valetudinarian, but it is not hurtful?. In August, 1999, the European delegation reprimanded coke, asserting that the conway had not cooperated adequately and its explanations were not allly delicious. It besides said that errors were committed in the election of intentiont or the dosage of extracts in coke? s own draw. Timeliness no deaths were linked to the coke gists, it had a momentous disclaiming impression on the notorious faith in Europe. 1) Analyse the subject from the perspective of ethical upshots solicitous in province facilitate segregation. 2) ------------------------------------------------- Analyse the actions enthralled by Coke during and ager the emergency Semester ? III Aggregate no of inquiry :7 Aggregate no pages:1 [3178]-302 May 2007 M. M. M (semester ? III) ordealimony ? 2007 MARKETING AND THE LAWS (New route) Spell : 3 HoursMax Marks: 70 Instruction 1) Seek any five inquirys. 2) All inquiry propel similar vestiges. Q. 1) Define Proposal. What are the constitutional rules for conclusive tender? Elucidate delay illustrations. Q. 2) Define stipulations and warranties in a abridge of Sale. What are designated stipulations and designated warranties? Q. 3) What are the uncertain modes of myth of Agency? What are the propers of agents counter the prominent? Q. 4) Elucidate ? Infringement of copyright? and accommodating & guilty remedies supposing inferior the act. Q. 5) Elucidate the indication of IT Act, 2000 and besides the forthhence accounts; (1) Electronic Governance (2) Hacking delay computer rule Q. 6) Who is a (a) Consumer? (b) Complainant (c) Unfair employment manner Q. 7) Transcribe scultivate n esss on: (Any Two) (a) Registration of employment vestige (b) Define manipulationr, Dealer and Retailer inferior V. A. T. Act. (c) Undue Rule (d) ------------------------------------------------- Extent of Agents Authority Semester ? III Aggregate no of inquiry :7 Aggregate no pages:1 [3178]-303 May 2007 M. M. M (semester ? III) ordealimony ? 2007 FINANCIAL SERVICES MARKETING (New route) Spell : 3 HoursMax Marks: 70 Instruction 1) Seek any five inquirys. 2) All inquiry propel similar vestiges. Q. 1) What is ? Underpreface Capital?? How does it succor the act? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? Globalization of Indian Rule gone 1991-92 forwards has succored India to enunciate faster in all allusions.? Do you admit? Elucidate in component. Q. 4) What is interchangeable capital? How does it succor the little investors in confer-upon spell? Q. 5) What is the ? Merchant Banking?? What are the irnot-absolute employments offered to the entrepreneurs? Q. 6) What is Protection Regulatory Development Authority? How does it succor the consumer? Q. 7) Transcribe inadequate scultivate n esss on any two: (a) Credit Card (b) Dispose-of Banking (c) Mergers and Acquisitions (d) Life Policies and its Valuation ------------------------------------------------- Semester ? III Aggregate no of inquiry :6 Aggregate no pages:1 [3178]-304 May 2007 M. M. M (semester ? III) ordealimony ? 2007 INTEGRATED MARKETING COMMUNICATION (New route) Spell : 3 HoursMax Marks: 70 Instruction 1) Q. 1 is inintentional and carries ten vestiges . 2) Unfold any indecent from Q. 2 to Q. , each propeling 15 vestiges Q. 1) Depict in ten sentences whether advertising is a notice implement and what is its role in vestigeeting notice? Q. 2) Expatiate on the Advertisement on Adidas pretencen during the universe cup football in past than 250 utterance. Q. 3) What is Instrument Planning? What is its end? Q. 4) Sift-canvass the organisation of an Advertising Agency. Q. 5) Sift-canvass the Marketing Mix of ? Nescafe.? Q. 6) Transcribe inadequate scultivate n esss: (Any Three) (a) Essentials of a Good-natured Copy. (b) Likeness of Appeals. (c) Ethics in Marketing Communications (d) ------------------------------------------------- Tools of Employment Promotions. Semester ? III Aggregate no of inquiry :9 Aggregate no pages:1 [3178]-305 May 2007 M. M. M (semester ? III) ordealimony ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New route) Spell : 3 HoursMax Marks: 60 Instruction 1) Seek any six inquirys. 2) All inquiry propel similar vestiges. Q. 1) Define Marketing Agent and elucidate how Consumer Marketing Channels disagree from Industrial and Services Channels. Q. 2) Elucidate the end of Tangible Dispensation and insignificantly depict uncertain components of Tangible Distribution. Q. 3) What do you medium by Agent Management? Elucidate uncertain relishnesss of Marketing Channels. Q. )Define the accounts Retailer, Retailing and Dispose-of Administration and elucidate relishnesss of Accumulation and Non-accumulation Retailing. Q. 5) Demonstrate the avail of Accumulation Location and outdraft the order and relishnesss of Accumulation locations delay elements influencing sentence. Q. 60 Define Interior Accumulation Layout and Elucidate the strides you ensue to intention a cheerful-natured-natured-natured Accumulation Layout. Q. 7) Define Interior Accumulation Atmosphere and insignificantly depict the multiplys of Interior Accumulation Atmosphere. Q. 8) Elucidate the end of Dispose-of Notice and mature the multiplys of Dispose-of Notice Mix. Q. 9) Transcribe inadequate scultivate n esss on any indecent: (a) New Trends in Retailing b) Interdiplomatic Marketing Agent (c) Agent Conflicts (d) Bar Coding (e) Role of IT in Retailing (f) ------------------------------------------------- Creator Brands Vs Private Brands Semester ? III Aggregate No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 May 2007 M. M. M. (Semester-IV) Testimony - 2007 BRAND MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Seek any five inquirys. ) All inquirys propel similar vestiges. 3) Cite patterns wherconstantly demandful. Q. 1) Elucidate the Concept of Branding. Depict the indication of indicationing in the evolving vestigeets. Q. 2) Sift-canvass the concept and end of Indication Equity. Q. 3) Establish elder areas of Branding Decisions. Which deliberateations accomplish impression the sentences? Q. 4) ? Customer Satisfaction? is frequently designated as Mirage. How can it be achieved through Branding? Q. 5) What is a Power Brand? Sift-canvass its features. Q. 6) Transcribe a exact scultivate n ess on the forthcoming of FMCG indications in India. Q. 7) Transcribe scultivate n esss on any two: ) Effort Image and Indication Image b) Employment Marks c) Indication Architecture d) ------------------------------------------------- Indication Positioning Semester ? IV Aggregate No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 402 May 2007 M. M. M. (Semester-IV) Testimony - 2007 STRATEGIC MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Seek any five inquirys. 2) All inquirys propel similar vestiges. Q. ) What is Strategy? Outdraft the strides in the mouldation of management for a transaction robust. Q. 2) Sift-canvass the concept and the concretes of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Pattern for allusion, sift-canvass the cursolution competitive environment in an industrial sector of your valuable. Q. 4) Critically weigh the order of management evaluation in the tenor of vestigeeting employment. What is advantageousness of the evaluation order? Q. 5) A new aviation conway is preface cast through the procureaggravate of a ? low mould, low retribution? air-draft by a ? exalted-profile? air-line. What nature of positioning management accomplish be proper for the new concourse? Elucidate your end-point. Q. 6) Sift-canvass the uncertain pricing strategies concurrently delay their merits, demerits and collision areas. Q. 7) Transcribe scultivate n esss on any two: a) BCG Portfolio Matrix b) GE of Cell Matrix c) Dispensation through dispose-of-malls d) ------------------------------------------------- ?Tows? Matrix Semester ? IV Aggregate No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 403 May 2007 M. M. M. (Semester-IV) Testimony - 2007 EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 3) Seek any five inquirys. 4) All inquirys propel similar vestiges. Q. 1) Sift-canvass in component the avail of Documentary Credits in Interdiplomatic Business. Bring out the prominent features of the UCPDC. Q. 2) Transcribe environing the services and hindrances of Exporting as a management. Q. 3) Bestow in components the fashionology incorporateed by an ship-produceer to set up his ship-produce transaction. Also expatiate on the role of uncertain empire agencies in succoring him do so. Q. 4) What do you inferiorstand by the accounts ? Regulatory ? and ? retail? documents? Bestow a inventory of all documents used in Interdiplomatic Transaction in components. Q. 5) Depict the role of uncertain empire institutions in promoting experts from India. Transcribe environing the role of the EXIM Bank in components. Q. 6) Bestow in components the order of protection of cheerful-natured-natureds for Exports. Besides observation uncertain relishnesss of protections profitable to ship-produceers. Q. 7) Transcribe inadequate scultivate n esss: (Any Two) a) Ship-produce Preferment Councils (b) G. S. P (c) Bills of Exdiversify (d) End to End Letter of Credit ------------------------------------------------- (e) Sports and Discount Rates Semester ? IV Aggregate No. of Questions: 6] [Total No. of Printed Pages: 1 [3178]- 404 May 2007 M. M. M. (Semester-IV) Testimony - 2007 DIRECT MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 5) Inquiry No. 5. is involuntary. ) Unfold any three inquirys out of the cherishing.. Q. 1) Elucidate the account ? Integrated Marketing Communication? (IMC). How it is irnot-absolute from a Oral Marketing Communication? Q. 2) Sift-canvass the role and end of Exhibitions and Employment Fares in the Marketing Communication. Trodden a check-inventory for organizing the representation. Q. 3) A famous Multinational Conway deficiencys to expatiate its new effort in Pune. Artifice a perfect vestigeeting notice notice for this occurrence. (Make and clconfer-upon observation demandful impudence wherconstantly demandful) Q. 4) What is ? Oppidan Communications?? What are the pre-requitop qualities for a lucky oppidan notice administrative? Q. 5) (A) Expatiate on increasing use of Technology in the Oppidan Presentations. (B) Elucidate services and disservice of Trodden Marketing. (C) Transcribe a scultivate n ess on ? Press Conference and Press Releases? Q. 6) Transcribe inadequate scultivate n esss on: (Any Two) (a) Customer Presentations (b) Role of Body Language and Voice Modulations in Oppidan Presentations ------------------------------------------------- (c) Sales Preferment Brochures Semester ? IV Aggregate No. of Questions: 7] [Total No. f Printed Pages: 1 [3178]- 405 May 2007 M. M. M. (Semester-IV) Testimony - 2007 INDUSTRIAL MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 7) Seek any five inquirys. 8) All inquirys propel similar vestiges. Q. 1) Confer-upon an aggravateend of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a dispose-ofer to the buyer? s ability, to yield in the exdiversify order? Q. 3) Elucidate the Interidiosyncratic Dynamics of Industrial Buying. Q. 4) How are the Inducts Products ideally orderly in the vestigeet? How is the upshot of agent headship grounded? Q. 5) Critically weigh the pricing sentence, respecting the Industrial Products. Q. 6) Sift-canvass the fashionology for luckyly entering and present an Interdiplomatic Employment delay Industrial Products Portfolio. Q. 7) Transcribe scultivate n esss on any two: (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Employment ------------------------------------------------- (d) Economics of Industrial Call-for Semester ? IV Aggregate No. f Questions: 6] [Total No. of Printed Pages: 1 [3178]- 406 May 2007 M. M. M. (Semester-IV) Testimony -2007 RURAL AND AGRICULTURE MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : (1) Inquiry No. 1 is involuntary. Seek any three of the cherishing inquirys. (2) Figures to the proper betoken vestiges for that inquiry. (3) Bestow patterns wherconstantly demandful. Q. 1) (A) Suggest the Marketing Mix for a new indication f constitutional fertilize ? UTKARSHA? for All India Marketing to be expatiateed in the contiguous three months. [15] (B) Transcribe inadequate scultivate n esss on any two: [10] a) Supporting Services for Ship-produce of Farm Products b) Training and Elimination in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Sift-canvass the indication and limitations of Agricultural Marketing in India. [15] Q. 3) Critically criticise the role of Agrirefinement in the Economic Development of India. [15] Q. 4) Depict the emerging branches of Agri-transaction delay specific allusion to the foundation [15] Processing Industry. Q. 5) (A) Elucidate the concept of Co-operative Marketing. [06] (B) Weigh the deduces for inactive movement of Co-operative Sector in India. [09] Q. 6) (A) Bestow the spring for Marketing Knowledge delay allusion to Agricultural [06] Marketing. (B) ------------------------------------------------- Transcribe a scultivate n ess on ? Role of Empire in Agricultural Development. [09] Aggregate No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 M. M. M. (Semester-IV) Testimony - 2007