Marketing plan for marketing 101 (Nokia 3310 mobile phone)

Marketing sketch for tradeing 101 (Nokia 3310 inconstant phone)   This is the tradeing sketch of a Nokia 3310 inconstant phone. Company mission statement; Nokia connecting crowd.   Product description   Product predicament - - - -----------       Mobile phone Product make    ------------------       Nokia Product orderl    -----------------      3310 Product year of manufacture      ------------------       2008   Product collocate of serial calculates      ------------------   1000001-3000003   Product collocate of chassis calculates    -----------------   2222-9999   Product calculate of colors                    ------------------   3     Product colors    ------------------      Blue, Cream, and White.   Product beneathtake -------------------     1 year beneathtake Product modeories ----------------    Charger, phone bag   Product components    -------------------   - Multiple accentuation tones -80 messages storage, 450 skins. -Phone compass delay extraordinary skin storage. - Call register delay redial order and hasty redial - All phone calculates delay extraordinary register.   What advantages does our issue/services possess aggravate those of the rivalry (ponder things as choice components, patents, expertise, extraordinary trailing, etc)? Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm Answer; Unique components.   Usability:        It is user amicable gone its manual is plain one torch explorer compared to others Durability:      It is finished in a infamy pliant association so that when it lapse it merely receives a crack marketing sketch 2   Battery p:   Goes 4- 7 day when generous teeming. This is 2 day over compared to other phone types. What disadvantages does it possess? Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm   -          It is somehow whole compared to other types which lapse delay in its cost rage -          Its Accentuation tones are dale and vibrator not as benefitable as compared other phones. -          Buttons some how are hard -          Its spares are scarce List functionality and components that could be added www.determan.com   -          Headset can component could be adjusted and the modeories are consentaneous delay other    nokia phones -          Can mode internet when its postulates cable are put plain in computer delay its software and alike to the web.   Relative advantage of the issue;         How excellent is the newfangledness to the issue or other completion – solving methods it was purposed to emulate opposing. . Answer: Fairly good-natured   Compatibility:       Does it fit vulgar issue exercise and customer soul. Answer: Yes.   Complexity:         Will inaptitude or laziness prepare in discernment the newfangledness’s basic idea.   Answer: Not sure   Divisibility:        How largely can grief portions of the issue be purchased? Answer: Still beneath reconnoitre Communicability: How slight is the issue to show in common places where it is largely seen and thought-out by implicit users? Answer: Most  slight   (www..determan.com) marketing sketch 3     Market analysis   Niche or target trade – Who are our customers. This can be an age-group or adjust of crowd Answer: All adult ages and adjustes   We gain be selling earliest to (bridle all that direct) trade segment   a. Private sector …………  15% b. Wholesalers   ………….  35% c. Retailers        …………..  15% d. Legislation …………… 25% e. Other           ……………. 10%   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm   We gain be targeting customers by a. Issue course Specific courses. Answer: Product courses   b. Geographic area? Which areas Still beneath reconnoitre.   c.   Sales? We gain target sales of? Answer: Still beneath reconnoitre   d. Industry? Our target perseverance is Answer: Not yet established   e. Other? Answer Still beneath reconnoitre   How abundantly gain our separated trade expend on our issue or benefit this hereafter year. $100m       marketing sketch 4   Business rivalry   (1)  Who are our calling competitors?   Name                        ………….                 Samsung Address                    ………….                South Korea Years in calling     …. ………               10 years Price/strategy        …………..                   Still beneath reconnoitre Product/services features                …………                      Not yet established   (2)  How competitive is the trade?   (a)  Highly competitive trade (b) Media competitive trade (c) Low competitive   trade (d) Non-All competitive trade   Answer: Medium competitive trade   (3) List beneath your force and faintness compared to your calling rivalry (ponder such areas as location, magnitude of instrument, sign, benefits, personnel, etc.)   Strength                                                 Weaknesses     1…………location…………………  1   …Reputation……………………     2…………personnel……………….  2  …………services………………   3 ……resources……………………. 3 ……………?……………………                       marketing sketch 5     Market Environment   (4) Are these disposal channels functions pondered? (a)  Information;                  gatheaccentuation and disposal tradeing research Answer: Yes   (b)  Promotion:                     developing and communicating adduces Answer: Yes     (c) Contact:                              communicating delay prospective buyers Answer: Not yet established   (d)  Matching:                          fitting the adduce to the buyers’ needs Answer Not yet established   (e)  Negotiation:                      reaching concord on cost and terms Answer Not yet established   (f) Physical disposal:           transporting and storing Answer: Already exists   (g) Financing:                  getting and using funds to caggravate the costs of channel   work Answer: Already established (www.learnthis.com) ( www.determan.com)       (5) The forthcoming are some material economic factors that gain assume our issue (such    as kingdom development, perseverance, sanity economic trends, taxes, encouragement ghost costs, etc.) Answer: Taxes and encouragement ghost costs   (6) The forthcoming are some material constitutional factors that gain assume our trade marketing sketch 6   Answer Still beneath reconnoitre   (7) The forthcoming are some legislation factors Answer Still beneath reconnoitre.   (8) The forthcoming are other environment factors that gain assume our trade, but aggravate which we possess no control Answer: Harsh rains Harsh sunshine   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm     Marketing strategies-Market mix   A. Image First what skin of fiction do we scantiness to possess (such as inexpensive but good-natured, or appropriation or customer oriented or prominent sort, or freedom or despatch, or..) Answer: Customer oriented   B.  List the components we gain emphasize a. Good-natured customer benefit b. Customer satisfaction c.   Experienced and well-behaved-behaved organized personnel   C.  We gain be using the forthcoming pricing strategy a. markup on cost b. suggested cost c. competitive d. Premium cost e. Other   D. Are our costs in course delay our fiction Answer: Yes           marketing sketch 7       Customer benefit     1.  Customer benefits we provide Answer Still ponderation.   2.  These are our sales/ merit terms Answer: Still beneath ponderations   3.   The rivalry adduces the forthcoming benefits: Answer: Still beneath reconnoitre.   Advertising/Promotion   1. These are the things we desire to say encircling the calling Answer: Still beneath ponderation.   2. We gain use the forthcoming advertising/ elevation sources: a. Television b. Radio c.Direct mail d. Personal contacts e. Trade associations f. Newspaper g. Magazines h. Yellow pages j.   Billboard k. Others   3.  The forthcoming are the reasons why we ponder the media we possess chosen to be most effective. Still beneath reconnoitre for the reasons.   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm                   Reference list     Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm           www.learnthis.com)     ( www.determan.com)