Marketing plan for marketing 101 (Nokia 3310 mobile phone)

Marketing delineation for trafficing 101 (Nokia 3310 ductile phone)   This is the trafficing delineation of a Nokia 3310 ductile phone. Company sidearm statement; Nokia connecting tribe.   Product description   Product order - - - -----------       Mobile phone Product make    ------------------       Nokia Product orderl    -----------------      3310 Product year of manufacture      ------------------       2008   Product stroll of serial enumerates      ------------------   1000001-3000003   Product stroll of chassis enumerates    -----------------   2222-9999   Product enumerate of colors                    ------------------   3     Product colors    ------------------      Blue, Cream, and White.   Product empower -------------------     1 year empower Product adventories ----------------    Charger, phone bag   Product marks    -------------------   - Multiple resonance tones -80 messages storage, 450 types. -Phone dimension delay exceptional type storage. - Call record delay redial order and alert redial - All phone enumerates delay exceptional record.   What advantages does our result/services accept aggravate those of the race (attend things as matchless marks, patents, expertise, exceptional luxuriance, etc)? Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm Answer; Unique marks.   Usability:        It is user polite-inclined since its manual is straightforward one torch explorer compared to others Durability:      It is tried in a infamy tractile association so that when it lapse it scarcely receives a crack marketing delineation 2   Battery p:   Goes 4- 7 day when ample teeming. This is 2 day over compared to other phone types. What disadvantages does it accept? Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm   -          It is somehow dimension compared to other types which lapse delay in its expense rage -          Its Resonance tones are dale and vibrator not as telling as compared other phones. -          Buttons some how are hard -          Its spares are scarce List functionality and marks that could be added www.determan.com   -          Headset can mark could be adjusted and the adventories are coexistent delay other    nokia phones -          Can advent internet when its grounds cable are put straightforward in computer delay its software and alike to the web.   Relative advantage of the result;         How upper is the reversal to the result or other whole – solving methods it was calculated to rival athwart. . Answer: Fairly amiable   Compatibility:       Does it fit ordinary result habit and customer courage. Answer: Yes.   Complexity:         Will inaptitude or indistinctness arise in intelligence the reversal’s basic idea.   Answer: Not sure   Divisibility:        How largely can attempt portions of the result be purchased? Answer: Still inferiorneathneathneath superintend Communicability: How mitigated is the result to answer in social places where it is largely seen and thought-out by undeveloped users? Answer: Most  mitigated   (www..determan.com) marketing delineation 3     Market analysis   Niche or target traffic – Who are our customers. This can be an age-group or rank of tribe Answer: All adult ages and rankes   We get be selling leading to (curb all that adduce) traffic segment   a. Private sector …………  15% b. Wholesalers   ………….  35% c. Retailers        …………..  15% d. Empire …………… 25% e. Other           ……………. 10%   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm   We get be targeting customers by a. Result method Specific methods. Answer: Product methods   b. Geographic area? Which areas Still inferiorneathneathneath superintend.   c.   Sales? We get target sales of? Answer: Still inferiorneathneathneath superintend   d. Industry? Our target diligence is Answer: Not yet established   e. Other? Answer Still inferiorneathneathneath superintend   How greatly get our clarified traffic expend on our result or use this future year. $100m       marketing delineation 4   Business race   (1)  Who are our matter competitors?   Name                        ………….                 Samsung Address                    ………….                South Korea Years in matter     …. ………               10 years Price/strategy        …………..                   Still inferiorneathneathneath superintend Product/services features                …………                      Not yet established   (2)  How competitive is the traffic?   (a)  Highly competitive traffic (b) Media competitive traffic (c) Low competitive   traffic (d) Non-All competitive traffic   Answer: Medium competitive traffic   (3) List beneath your ability and frailty compared to your matter race (attend such areas as location, bigness of resources, type, uses, personnel, etc.)   Strength                                                 Weaknesses     1…………location…………………  1   …Reputation……………………     2…………personnel……………….  2  …………services………………   3 ……resources……………………. 3 ……………?……………………                       marketing delineation 5     Market Environment   (4) Are these dispensation channels functions attended? (a)  Information;                  gatheresonance and dispensation trafficing research Answer: Yes   (b)  Promotion:                     developing and communicating adduces Answer: Yes     (c) Contact:                              communicating delay prospective buyers Answer: Not yet established   (d)  Matching:                          fitting the adduce to the buyers’ needs Answer Not yet established   (e)  Negotiation:                      reaching obligation on expense and terms Answer Not yet established   (f) Physical dispensation:           transporting and storing Answer: Already exists   (g) Financing:                  getting and using funds to caggravate the costs of channel   work Answer: Already established (www.learnthis.com) ( www.determan.com)       (5) The aftercited are some leading economic factors that get seek our result (such    as state enlargement, diligence, bloom economic trends, taxes, amelioration ghost expenses, etc.) Answer: Taxes and amelioration ghost expenses   (6) The aftercited are some leading juridical factors that get seek our traffic marketing delineation 6   Answer Still inferiorneathneathneath superintend   (7) The aftercited are some empire factors Answer Still inferiorneathneathneath superintend.   (8) The aftercited are other environment factors that get seek our traffic, but aggravate which we accept no control Answer: Harsh rains Harsh sunshine   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm     Marketing strategies-Market mix   A. Image First what bark of metaphor do we deficiency to accept (such as worthless but amiable, or impropriation or customer oriented or primary property, or ease or accelerate, or..) Answer: Customer oriented   B.  List the marks we get emphasize a. Amiable customer use b. Customer satisfaction c.   Experienced and polite arranged personnel   C.  We get be using the aftercited pricing strategy a. markup on cost b. suggested expense c. competitive d. Premium expense e. Other   D. Are our expenses in method delay our metaphor Answer: Yes           marketing delineation 7       Customer use     1.  Customer uses we provide Answer Still attendation.   2.  These are our sales/ reputation terms Answer: Still inferiorneathneathneath attendations   3.   The race adduces the aftercited uses: Answer: Still inferiorneathneathneath superintend.   Advertising/Promotion   1. These are the things we longing to say encircling the matter Answer: Still inferiorneathneathneath attendation.   2. We get use the aftercited advertising/ elevation sources: a. Television b. Radio c.Direct mail d. Personal contacts e. Trade associations f. Newspaper g. Magazines h. Yellow pages j.   Billboard k. Others   3.  The aftercited are the reasons why we attend the media we accept clarified to be most effective. Still inferiorneathneathneath superintend for the reasons.   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm                   Reference list     Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm           www.learnthis.com)     ( www.determan.com)